Microbead Banning: First US, Then Canada & Now China

Five years ago, nine U.S. states recognized the devastating effects of microplastics on marine life—and, though spoken quietly at first, the potential risks to human health—and took action by banning microbeads.

“They may be smaller than a pinhead, but once they’ve been flushed down the drain is where the problem starts,” said Congressman Fred Upton in 2015 when the legislation was passed.

What Are Microbeads and Why Are They Harmful?

Microbeads are tiny plastic particles (less than 1–5 mm) commonly found in scrubs, face washes, shower gels, and even toothpaste. Because of their size, they escape water treatment plant filters, entering rivers, streams, and ultimately the ocean. Along the way, they’re consumed by fish, then by larger fish, and eventually by people—bringing microplastics directly into the human food chain.

The Global Movement Against Microbeads

• United States (2015): The U.S. led the charge with nine states enacting bans, sparking awareness of plastic pollution in personal care products.

• Canada (2016): Canada classified microbeads as “toxic” under the Environmental Protection Act and pledged to remove all carrier products by 2017.

• China (2020): The Chinese Ministry of Ecology and Environment banned the manufacturing of microbeads, with full enforcement scheduled by the end of 2020 and a consumer market ban by 2022.

Where Are Microbeads Found?

Microbeads in cosmetics are typically used in two categories:

• Rinse-off products: facial cleansers, body scrubs, shower gels, and toothpaste (for exfoliation and polishing).

• Leave-on products: sunscreens, foundations, and lipsticks, where they act as bulking agents or film-forming agents to improve skin texture, enhance pigment tint, and increase adhesion.

The Future of Clean Beauty

The beauty and personal care industry is undergoing a much-needed sustainability check. With bans spreading worldwide, brands are shifting toward clean beauty standards and finding eco-friendly alternatives to plastic microbeads.

We’re thrilled to see this global transition and remain committed to supporting clean, safe, and environmentally conscious beauty. 🌎✨