Our Story
It all started in Australia, where I met my Sugar Guru. She showed me something I’d been searching for my whole life without even knowing it - a safe, natural, and gentle way to remove unwanted hair. No pain, no chemicals, no waste. Just glowing skin.
After a lifetime of waxing and shaving mishaps, it felt like a miracle. My sensitive skin finally had relief. It was a unicorn moment: all the benefits, none of the risks.
I was traveling the world with my family when I discovered sugaring, and it changed everything. My Middle Eastern roots meant I’d tried every possible method of hair removal, but nothing worked without irritation - until this. When my Sugar Guru revealed that her sugar wax was so natural you could literally eat it, I was stunned. How had I missed this?
A few months later, in the hammams of the South of France, I met my sugar tribe - women who had been practicing this art for seven generations. They welcomed me into their circle, shared their secrets, and showed me that sugaring wasn’t just a technique. It was a tradition, a ritual, a way of caring for the body and the planet.
At the same time, I was watching my 3-year-old dodge plastic waste on the beach. That heartbreak collided with the inspiration I found in those hammams. I knew I had to do something.
Back home in California, I took everything I had learned and began experimenting in the lab. After many attempts, I modernized this 3,000-year-old art into a formula that is safe, easy to use, and effective - anywhere in the world.
And that’s how Sugar Sugar Wax was born. A system that’s clean, green, and effective. A product that comes from nature and returns to nature, without harming our only planet.
I created Sugar Sugar Wax to empower others the way sugaring empowered me - to give you control of your glow, your skin, and your self-care, without compromise.
Because when we take care of ourselves and the planet, everybody wins.
