And so began a new era of hair removal; one that empowers women (and men) to take charge of their hairy situation to celebrate or banish the hair as they saw fit, and not as society told them to be.
Salome started Sugar Sugar Wax to give girls, boys, women and men an empowering choice for hair removal; one that was easy, simple and safe.
“As a young girl I remember feeling overwhelmed by the awareness that I not only had all these new rules for how to exist, but also didn’t really have any kid-friendly options to conform to them.
Just as soon as I was old enough to think of myself as a girl and not just a kid I kept hearing ‘beauty is pain’. Whether my hair was being yanked into a perfect braid, or I was having my brows plucked out one at a time like torture it was always the same message ‘beauty is pain’.”
“I remember looking down at my legs just before waxing one day and thinking ‘it’s just hair, it can’t be this hard’.
Shaving at the beginning was a nightmare, and with continued practice it got easier but never better; if it wasn’t cuts and niks, it was ingrown hairs or just having to do it day in and day out. I was so frustrated by the lack of options that I had to find a solution for myself if no one else.”